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Movies boost tourist interest in local Pinot Noir and Spruce Goose

Published: April 16, 2005

By YVETTE SAARINEN
Of the News-Register

A film crew was in the Yamhill Valley this week wrapping up a 30-day shoot for a "Destination Oregon" program for the Travel Channel.

Chris Bray, field producer for the Los Angeles-based film company Authentic Entertainment, said a time slot hasn't been nailed down yet but the program probably will air over the summer.

Bray was accompanied by cameramen Christian Ortega and Mark LeFleur and soundman Jake Rush. They plan to head back to L.A. on Tuesday.

"We've been everywhere in Oregon," Bray said.

Bray is from Maryland, Ortega from New Jersey, LeFleur from Massachusetts and Rush from Minnesota. They have been on the road most of the year, shooting similar programs in Texas and Florida.

They fly into their target state, then rent a car that gets a lot of miles.

Tuesday's segment was arranged by the Yamhill Valley Visitors Association in cooperation with the Willamette Valley Visitors Association. The crew stayed at the Mattey House Bed & Breakfast, operated by Jack and Denise Seed.

A group of local YVVA members took on the role of visitors during a tour led by Ralph Stinton and Fred Gunton of Grape Escape Winery Tours out of Portland.

Gunton did the driving while Stinton gave a well-researched history of the Yamhill County wine industry, liberally sprinkled with anecdotes.

"The people involved in the wine industry here are interesting people because they are passionate about what they do," Stinton said. "They definitely march to a different drummer."

Because the industry was founded on the delicate and finicky shoulders of pinot noir, a varietal that demands a lot of attention, mass production is not predominant. Small, family run operations are the norm.

"California's Mondavia Winery is bigger than the entire Oregon wine industry," Stinton said. "We don't have much corporate ownership here because it doesn't pencil out."

Stinton said Grape Escape's wine tours annually result in $80,000 of direct wine sales and about $10,000 in revenue to restaurants.

First stop on the tour was Amity Vineyards, not only known for its stunning wines but also its spectacular view. Unfortunately, it was a typically cruel April day.

While the crew briefly filmed the "tourists" being buffeted by wind and pelted by rain, everyone soon retreated to the wine-tasting room.

Oregon wine pioneer Myron Redford, who has been on the premises since 1974, gave a tutorial on the renowned pinot noir. Then he presented the lesser known gamay noir, dry gewurztraminer and pinot blanc.

The next stop was Willakenzie Estate near Yamhill. The gravity flow winery, founded by Bernie and Ronni Lecroute brings a French/Oregon feel to the facility and the wine, Stinton said.

New winemaker Thibaud Mandet continues the traditional production of vineyard designated pinot noirs, but also makes pinot blanc, and sometimes a pinot meunier or gamay noir.

The third stop was Cuneo Cellars in Carlton, where owner/winemaker Gino Cuneo features only pinot noir and Bordeaux-style blends. His reds-only rule stems from his belief that white wines are for cooking and red wines for drinking.

The visitors also got to observe Bocce Ball, a lawn game that's almost always under way at Cuneo's. The day ended with dinner at Nick's Italian Caf? in McMinnville, where the tour group was joined by other YVVA members.

The film crew charmed its hosts, striking just the right balance between getting the job done and having fun, while always being polite.

Each day's digital video shooting is electronically sent to the office where Bray will write the script upon his return.

"Oregon is a beautiful place," he said. "All of Oregon has dramatic scenery."

He said he was taken by Yamhill County's rolling hills. "I can imagine people driving through them and coming upon small wineries and having a great time."
 

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